;Resize=620#)
.jpg?quality=80&format=jpg&width=1200#)
“FANNOMICS” – Leveraging Fan Loyalty to Fan Wars: the Double-Engine Currency - Sports News Portal
-Muralikrishnan Brands are no longer built during commercial breaks or time-outs. They are built every second of every sporting event – between a delivery, a penalty kick – when hundreds of millions of people hold their breath simultaneously. That second is the most valuable moment in modern marketing. And the brands winning today are those
:max_bytes(150000):strip_icc()/GettyImages-1648475483-072bb6c482204ac6bd2437761428cca0.jpg?#)
