This Shah Rukh Khan blockbuster was first-ever Bollywood film to be promoted on TV; became ‘textbook for marketing, PR’

Jun 30, 2026 - 06:29

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This Shah Rukh Khan blockbuster was first-ever Bollywood film to be promoted on TV; became ‘textbook for marketing, PR’

This Bollywood movie was extensively promoted on television shows and was the first every to do so. It made a debutant star overnight. | Bollywood

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